{"id":2523,"date":"2025-12-23T12:31:48","date_gmt":"2025-12-23T12:31:48","guid":{"rendered":"https:\/\/dailyfresh-media.com\/?page_id=2523"},"modified":"2026-01-22T18:36:31","modified_gmt":"2026-01-22T18:36:31","slug":"analytics","status":"publish","type":"page","link":"https:\/\/dailyfresh-media.com\/en\/solutions\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2523\" class=\"elementor elementor-2523\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11cbcf2 e-con-full e-flex e-con e-parent\" data-id=\"11cbcf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcebf1 elementor-widget elementor-widget-deensimc-smooth-text\" data-id=\"0fcebf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deensimc-smooth-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"deensimc-marquee-main-container deensimc-text-marquee\n\t\t\"\n\t\t\tdata-marquee-speed=\"8\"\n\t\t\tdata-track-fill=\"yes\"\n\t\t\tdata-track-item-selector=\".deensimc-text-wrapper\"\n\t\t\tdata-track-target-horizontal=\"2560\"\t\t\t>\n\t\t\t<div class=\"deensimc-marquee-track-wrapper\">\n\t\t\t\t<div class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t\t\t<div class=\"deensimc-text-wrapper\" aria-hidden=\"false\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_2\" data-name=\"Calque 2\" viewBox=\"0 0 757.46 757.46\"><defs><style>      .forme2-cls-1 {        stroke-width: 0px;      }    <\/style><\/defs><g id=\"Calque_1-2\" data-name=\"Calque 1\"><circle class=\"forme2-cls-1\" cx=\"378.73\" cy=\"378.73\" r=\"378.73\"><\/circle><\/g><\/svg>\t\t\t\t\t\t\t\t\t<p class=\"deensimc-scroll-text\">\n\t\t\t\t\t\tBranding to Performance\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div aria-hidden=\"true\" class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t\t\t<div class=\"deensimc-text-wrapper\" aria-hidden=\"false\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_2\" data-name=\"Calque 2\" viewBox=\"0 0 757.46 757.46\"><defs><style>      .forme2-cls-1 {        stroke-width: 0px;      }    <\/style><\/defs><g id=\"Calque_1-2\" data-name=\"Calque 1\"><circle class=\"forme2-cls-1\" cx=\"378.73\" cy=\"378.73\" r=\"378.73\"><\/circle><\/g><\/svg>\t\t\t\t\t\t\t\t\t<p class=\"deensimc-scroll-text\">\n\t\t\t\t\t\tBranding to Performance\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<noscript>\n\t\t\t<div class=\"deensimc-noscript-notice\" role=\"note\">\n\t\t\t\tThis section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page.\t\t\t<\/div>\n\t\t<\/noscript>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20fd886 e-flex e-con-boxed e-con e-parent\" data-id=\"20fd886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d90ed68 e-con-full e-flex e-con e-child\" data-id=\"d90ed68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a109aeb elementor-widget elementor-widget-heading\" data-id=\"a109aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Measure what<br>\nmatters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7915300 elementor-widget elementor-widget-text-editor\" data-id=\"7915300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chez Dailyfresh Media, nous croyons qu\u2019une strat\u00e9gie n\u2019a de valeur que si elle est mesur\u00e9e, comprise et am\u00e9lior\u00e9e.<\/p><p>Notre p\u00f4le Analytics transforme les donn\u00e9es m\u00e9dia en insights exploitables, afin de piloter la performance et d\u2019optimiser les investissements en temps r\u00e9el.<\/p><p>Nous pla\u00e7ons la transparence, la mesure et l\u2019am\u00e9lioration continue au c\u0153ur de notre accompagnement.<br \/>Chaque campagne devient une opportunit\u00e9 d\u2019apprentissage, et chaque donn\u00e9e un levier d\u2019efficacit\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34c84d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"b34c84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"544\" height=\"372\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2025\/12\/ANALYTICS_1.jpg\" class=\"attachment-large size-large wp-image-2527\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2025\/12\/ANALYTICS_1.jpg 544w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2025\/12\/ANALYTICS_1-300x205.jpg 300w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca19080 e-flex e-con-boxed e-con e-parent\" data-id=\"ca19080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aab380d e-con-full e-flex e-con e-child\" data-id=\"aab380d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9329f1e e-flex e-con-boxed e-con e-child\" data-id=\"9329f1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbec72c elementor-widget elementor-widget-heading\" data-id=\"fbec72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reporting en temps r\u00e9el<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439f6d0 elementor-widget elementor-widget-text-editor\" data-id=\"439f6d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous mettons \u00e0 disposition des tableaux de bord interactifs et personnalis\u00e9s, permettant de suivre les r\u00e9sultats \u00e0 tout moment.<\/p><p>Ces dashboards agr\u00e8gent les KPIs cl\u00e9s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d50291 elementor-widget elementor-widget-n-carousel\" data-id=\"1d50291\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;3e5cf66&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b02&quot;,&quot;_id&quot;:&quot;7bf5ca7&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;b558dfe&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;e7b605b&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;9cf8781&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;07b3882&quot;}],&quot;slides_to_show&quot;:&quot;6&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e100a e-flex e-con-boxed e-con e-child\" data-id=\"42e100a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb4f83 elementor-widget elementor-widget-heading\" data-id=\"bcb4f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibilit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7537625 e-flex e-con-boxed e-con e-child\" data-id=\"7537625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0deacc4 elementor-widget elementor-widget-heading\" data-id=\"0deacc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f57b69 e-flex e-con-boxed e-con e-child\" data-id=\"7f57b69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4edd503 elementor-widget elementor-widget-heading\" data-id=\"4edd503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5366c55 e-flex e-con-boxed e-con e-child\" data-id=\"5366c55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5224f1 elementor-widget elementor-widget-heading\" data-id=\"c5224f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CTR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029b7f5 e-flex e-con-boxed e-con e-child\" data-id=\"029b7f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c68fa1 elementor-widget elementor-widget-heading\" data-id=\"3c68fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c1868 e-flex e-con-boxed e-con e-child\" data-id=\"61c1868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f436396 elementor-widget elementor-widget-heading\" data-id=\"f436396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8365104 elementor-widget elementor-widget-text-editor\" data-id=\"8365104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>avec des visualisations claires et dynamiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d7ba8b e-flex e-con-boxed e-con e-child\" data-id=\"6d7ba8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d78131 e-con-full e-flex e-con e-child\" data-id=\"9d78131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b247e9 elementor-widget elementor-widget-heading\" data-id=\"3b247e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation<br>continue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e72e0d elementor-widget elementor-widget-text-editor\" data-id=\"2e72e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019analyse est un processus permanent. Gr\u00e2ce \u00e0 un suivi en temps r\u00e9el,<br \/>nous ajustons les param\u00e8tres de diffusion (formats, ciblages, ench\u00e8res, canaux) pour maximiser la performance.<\/p><p>Nos \u00e9quipes adoptent une logique test &amp; learn :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8fd49 elementor-widget elementor-widget-heading\" data-id=\"dd8fd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\/B testing cr\u00e9atif<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-343a560 elementor-widget elementor-widget-heading\" data-id=\"343a560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exp\u00e9rimentations cross-plateformes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac19aa elementor-widget elementor-widget-heading\" data-id=\"8ac19aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ajustements bas\u00e9s sur la performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de75cf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1de75cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cette approche garantit une am\u00e9lioration constante des r\u00e9sultats et une meilleure efficience des budgets m\u00e9dias.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e34101 e-flex e-con-boxed e-con e-child\" data-id=\"5e34101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa473c elementor-widget elementor-widget-heading\" data-id=\"efa473c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tudes et mesure d\u2019impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66106e elementor-widget elementor-widget-text-editor\" data-id=\"c66106e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Au-del\u00e0 des KPIs imm\u00e9diats, nous mesurons la contribution r\u00e9elle de la publicit\u00e9 \u00e0 la marque et au business.<br \/>Nos outils d\u2019analyse avanc\u00e9s int\u00e8grent :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77393d8 e-grid e-con-full e-con e-child\" data-id=\"77393d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda5b80 elementor-widget elementor-widget-heading\" data-id=\"fda5b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9tudes Brand Lift Studies (BLS)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3b057 elementor-widget elementor-widget-heading\" data-id=\"2b3b057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mesure du footfall (trafic en magasin \/ \u00e9v\u00e9nement)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e6a34 elementor-widget elementor-widget-heading\" data-id=\"67e6a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyses de notori\u00e9t\u00e9, perception et intention d\u2019achat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ab07b elementor-widget elementor-widget-heading\" data-id=\"83ab07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attribution multi-leviers et mod\u00e9lisation ROI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb822d elementor-widget elementor-widget-text-editor\" data-id=\"2eb822d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ces \u00e9tudes permettent de relier la performance m\u00e9dia \u00e0 la performance business, pour une vision compl\u00e8te et int\u00e9gr\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c57e280 e-con-full e-flex e-con e-child\" data-id=\"c57e280\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b146a3 e-con-full e-flex e-con e-child\" data-id=\"1b146a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13bb983 elementor-widget elementor-widget-heading\" data-id=\"13bb983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesurer et r\u00e9duire l'impact environnemental<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e10124 elementor-widget elementor-widget-text-editor\" data-id=\"0e10124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Parce qu\u2019une campagne performante doit<br \/>aussi \u00eatre responsable, nous int\u00e9grons<br \/>d\u00e9sormais la dimension environnementale<br \/>\u00e0 nos indicateurs de suivi.<\/p><p>Nos outils d\u2019analytics permettent :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9319f8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"d9319f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"323\" height=\"629\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/01\/V2_ANALYTICS_6_2.png\" class=\"attachment-large size-large wp-image-3042\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/01\/V2_ANALYTICS_6_2.png 323w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/01\/V2_ANALYTICS_6_2-154x300.png 154w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/01\/V2_ANALYTICS_6_2-6x12.png 6w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da6fff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"8da6fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;550b1e4&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 1\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7936c53 e-flex e-con-boxed e-con e-child\" data-id=\"7936c53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb73b4 elementor-widget elementor-widget-heading\" data-id=\"bcb73b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le monitoring des \u00e9missions\nde gaz \u00e0 effet de serre g\u00e9n\u00e9r\u00e9es\npar les campagnes publicitaires<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97df7c7 e-flex e-con-boxed e-con e-parent\" data-id=\"97df7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a32b3f4 e-flex e-con-boxed e-con e-child\" data-id=\"a32b3f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe62b3 elementor-widget elementor-widget-heading\" data-id=\"afe62b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dailyfresh Media place la donn\u00e9e au centre de la strat\u00e9gie.\nNotre approche Analytics transforme les r\u00e9sultats en connaissances, et les connaissances en d\u00e9cisions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1521fa elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e1521fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 une mesure rigoureuse, un reporting clair et une optimisation continue, nous faisons de vos campagnes un levier durable de croissance et de performance mesurable.<\/p><p>Nos experts data accompagnent les marques dans l\u2019interpr\u00e9tation des r\u00e9sultats et la mise en \u0153uvre d\u2019actions concr\u00e8tes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Branding to Performance Measure what matters Chez Dailyfresh Media, nous croyons qu\u2019une strat\u00e9gie n\u2019a de valeur que si elle est mesur\u00e9e, comprise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2523","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/2523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/comments?post=2523"}],"version-history":[{"count":0,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/2523\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/248"}],"wp:attachment":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/media?parent=2523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}