{"id":2560,"date":"2025-12-24T10:30:44","date_gmt":"2025-12-24T10:30:44","guid":{"rendered":"https:\/\/dailyfresh-media.com\/?page_id=2560"},"modified":"2026-01-22T18:31:59","modified_gmt":"2026-01-22T18:31:59","slug":"focus","status":"publish","type":"page","link":"https:\/\/dailyfresh-media.com\/en\/solutions\/focus\/","title":{"rendered":"Focus DOOH"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\tFocus DOOH\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tFocus DOOH\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\tThis section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page.\t\t\t<\/div>\n\t\t<\/noscript>\n\t\t<\/div>\n\t\t
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ATTIREZ L'ATTENTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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O\u00d9 ON NE VOUS
ATTEND PAS<\/h2>\t\t\t\t<\/div>\n\t\t
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L'EXPERTISE OUTDOOR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Nous consid\u00e9rons le Digital Out Of Home (DOOH) comme un m\u00e9dia \u00e0 part enti\u00e8re
\u2014\u00a0
puissant, immersif et d\u00e9sormais totalement int\u00e9gr\u00e9 \u00e0 la strat\u00e9gie omnicanale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nous concevons des dispositifs DOOH qui combinent cr\u00e9ativit\u00e9, ciblage, contexte et technologie, pour maximiser la visibilit\u00e9 et l’impact des marques dans les environnements<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nous avons v\u00e9cu les villes :
de Paris \u00e0 Chamonix<\/b>, de Londres<\/b> \u00e0 Manchester<\/b>, de Milan<\/b> \u00e0 Munich<\/b>, jusqu\u2019\u00e0 Gen\u00e8ve<\/b> et Stockholm<\/b>.<\/p>\n

Ces immersions nous permettent d\u2019observer les flux r\u00e9els, les zones de visibilit\u00e9, les habitudes de mobilit\u00e9 et les moments d\u2019attention propres \u00e0 chaque lieu.<\/p>\n

Nous connaissons le terrain, les contextes et les comportements urbains. C\u2019est ce qui nous permet d\u2019assurer une visibilit\u00e9 optimale, une pertinence contextuelle et un investissement m\u00e9dia coh\u00e9rent pour chaque marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Gr\u00e2ce \u00e0 nos partenariats technologiques, nous acc\u00e9dons \u00e0 l\u2019ensemble des inventaires DOOH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Directes & programmatiques, aux donn\u00e9es de g\u00e9olocalisation, de trafic ou de m\u00e9t\u00e9o, pour activer vos campagnes avec pr\u00e9cision.<\/p>

Nos activations s\u2019appuient sur :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Le ciblage par points\nd\u2019int\u00e9r\u00eat (POI)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Les triggers contextuels\n(m\u00e9t\u00e9o, heure, affluence)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Un retargeting\ncross-device<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Un achat en temps r\u00e9el\n(RTB)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Cette approche permet d\u2019adresser le bon message, au bon moment, dans le bon environnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mesure et optimisation<\/h2>\t\t\t\t<\/div>\n\t\t
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Gr\u00e2ce \u00e0 nos outils d\u2019analytics, nous mesurons :<\/p>

\u2022 La diffusion en temps r\u00e9el,
\u2022 La visibilit\u00e9 et la couverture effective,
\u2022 Le footfall en magasin ou \u00e9v\u00e9nement,
\u2022 Les indicateurs de performance et de notori\u00e9t\u00e9
(Brand Lift, reach, engagement).<\/p>

Nos rapports permettent de relier la performance m\u00e9dia \u00e0 la performance business, et de piloter chaque campagne selon des crit\u00e8res objectifs et mesurables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Gr\u00e2ce \u00e0 une approche fond\u00e9e sur l\u2019observation du r\u00e9el, la donn\u00e9e et\nla cr\u00e9ativit\u00e9, nous faisons du DOOH un levier puissant, mesurable\net responsable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous vivons les villes, nous les comprenons \u2014 et c\u2019est ainsi que nous transformons chaque \u00e9cran en opportunit\u00e9 d\u2019impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvrez nos campagnes DOOH<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH Focus DOOH ATTIREZ L’ATTENTION O\u00d9 ON NE VOUSATTEND PAS L’EXPERTISE OUTDOOR Nous consid\u00e9rons le Digital Out Of Home (DOOH) comme un m\u00e9dia \u00e0 part enti\u00e8re\u2014\u00a0puissant, immersif et d\u00e9sormais totalement int\u00e9gr\u00e9 \u00e0 la strat\u00e9gie […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2560","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/2560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/comments?post=2560"}],"version-history":[{"count":0,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/2560\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/248"}],"wp:attachment":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/media?parent=2560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}