{"id":3154,"date":"2026-02-10T08:42:48","date_gmt":"2026-02-10T08:42:48","guid":{"rendered":"https:\/\/dailyfresh-media.com\/?page_id=3154"},"modified":"2026-02-11T15:57:09","modified_gmt":"2026-02-11T15:57:09","slug":"arcteryx","status":"publish","type":"page","link":"https:\/\/dailyfresh-media.com\/en\/case-studies\/arcteryx\/","title":{"rendered":"Arcteryx"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3154\" class=\"elementor elementor-3154\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-753b580 e-flex e-con-boxed e-con e-parent\" data-id=\"753b580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bd9ef elementor-widget elementor-widget-image\" data-id=\"34bd9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"151\" height=\"92\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_logo.png\" class=\"attachment-full size-full wp-image-3164\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_logo.png 151w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_logo-18x12.png 18w\" sizes=\"(max-width: 151px) 100vw, 151px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c803e1 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0c803e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campagne NSO Covent Garden<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8831345 e-con-full e-flex e-con e-child\" data-id=\"8831345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27416e5 elementor-widget elementor-widget-heading\" data-id=\"27416e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation graphique<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e563f7 elementor-widget elementor-widget-heading\" data-id=\"5e563f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">D\u00e9ploiement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce74854 elementor-widget elementor-widget-heading\" data-id=\"ce74854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Conseil<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4833f2d e-con-full e-flex e-con e-parent\" data-id=\"4833f2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a310cf e-con-full e-flex e-con e-child\" data-id=\"1a310cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-738e0b1 e-con-full e-flex e-con e-child\" data-id=\"738e0b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbbbc6 elementor-widget elementor-widget-heading\" data-id=\"2dbbbc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexte et Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d951f74 e-con-full e-flex e-con e-child\" data-id=\"d951f74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9248bb4 elementor-widget elementor-widget-text-editor\" data-id=\"9248bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A l&rsquo;occasion de l&rsquo;ouverture de <strong>son nouveau magasin Arc&rsquo;teryx \u00e0 Covent Garden, Londres<\/strong>,<br \/>la marque a mis en place une campagne digitale et offline avec plusieurs objectifs :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56df60 elementor-widget elementor-widget-text-editor\" data-id=\"c56df60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 G\u00e9n\u00e9rer du trafic en magasin\u00a0<\/strong>(Drive-to-Store)<br \/><strong>\u2022 Renforcer la notori\u00e9t\u00e9 de la marque<br \/>\u2022 Engager les audiences outdoor<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20cb00c e-con-full e-flex e-con e-child\" data-id=\"20cb00c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21afbe0 elementor-widget elementor-widget-image\" data-id=\"21afbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"667\" height=\"744\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img1.jpg\" class=\"attachment-large size-large wp-image-3162\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img1.jpg 667w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img1-269x300.jpg 269w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img1-11x12.jpg 11w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8a1a04 e-flex e-con-boxed e-con e-parent\" data-id=\"f8a1a04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b889c5 elementor-widget elementor-widget-heading\" data-id=\"5b889c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chiffres Cl\u00e9s et R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-effd28f e-flex e-con-boxed e-con e-child\" data-id=\"effd28f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-622c96a elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"622c96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Personnes touch\u00e9es<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"2.6\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d12fdf elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"6d12fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Visites en magasin<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"2000\" data-from-value=\"10\">10<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f63d7 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"53f63d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Personnes expos\u00e9es au DOOH<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"741\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01108d6 e-con-full e-flex e-con e-parent\" data-id=\"01108d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51a8696 e-con-full e-flex e-con e-child\" data-id=\"51a8696\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ebe647b e-con-full e-flex e-con e-child\" data-id=\"ebe647b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714f523 elementor-widget elementor-widget-heading\" data-id=\"714f523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une Campagne Omnicanale \u00e0 Fort Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a327bc3 elementor-widget elementor-widget-text-editor\" data-id=\"a327bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour toucher efficacement les audiences cibles, une\u00a0<strong>strat\u00e9gie mix-m\u00e9dia\u00a0<\/strong>a \u00e9t\u00e9 d\u00e9ploy\u00e9e, combinant plusieurs leviers :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda4d41 elementor-widget elementor-widget-text-editor\" data-id=\"eda4d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 M\u00e9dias sp\u00e9cialis\u00e9s<\/strong><br \/><strong>\u2022 Social Ads<\/strong><br \/><strong>\u2022 Display Programmatique<\/strong><br \/><strong>\u2022 DOOH\u00a0<\/strong>(Digital Out-of-Home)<br \/><strong>\u2022 Street Marketing<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276a28e elementor-widget elementor-widget-text-editor\" data-id=\"276a28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette combinaison a permis de\u00a0<strong>multiplier les points de contact<\/strong> et d&rsquo;optimiser la campagne en fonction des performances observ\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d4854 e-con-full e-flex e-con e-child\" data-id=\"22d4854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5047a7c e-con-full marquee e-flex e-con e-child\" data-id=\"5047a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e9d005 e-con-full marquee__group e-flex e-con e-child\" data-id=\"5e9d005\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83124d1 elementor-widget elementor-widget-image\" data-id=\"83124d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"422\" height=\"532\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1.jpg\" class=\"attachment-large size-large wp-image-3157\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1.jpg 422w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1-238x300.jpg 238w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1-10x12.jpg 10w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9686372 elementor-widget elementor-widget-image\" data-id=\"9686372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"750\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2.jpg\" class=\"attachment-large size-large wp-image-3158\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2.jpg 422w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2-169x300.jpg 169w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2-7x12.jpg 7w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a26ce3e e-con-full marquee__group e-flex e-con e-child\" data-id=\"a26ce3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a11f0 elementor-widget elementor-widget-image\" data-id=\"75a11f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"422\" height=\"532\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1.jpg\" class=\"attachment-large size-large wp-image-3157\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1.jpg 422w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1-238x300.jpg 238w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/1-10x12.jpg 10w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6e21e elementor-widget elementor-widget-image\" data-id=\"dc6e21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"750\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2.jpg\" class=\"attachment-large size-large wp-image-3158\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2.jpg 422w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2-169x300.jpg 169w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2-7x12.jpg 7w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e799f7 e-flex e-con-boxed e-con e-parent\" data-id=\"7e799f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa1131 elementor-widget elementor-widget-heading\" data-id=\"6aa1131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un travail cr\u00e9atif<br><img decoding=\"async\" class=\"img-h2\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2025\/04\/strat-4_demicercle.jpg\">Ax\u00e9 sur l'Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f4d502 e-flex e-con-boxed e-con e-parent\" data-id=\"6f4d502\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c96a211 e-con-full e-flex e-con e-child\" data-id=\"c96a211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4296804 e-con-full e-flex e-con e-child\" data-id=\"4296804\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe392d elementor-widget elementor-widget-image\" data-id=\"8fe392d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"470\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img2.jpg\" class=\"attachment-large size-large wp-image-3163\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img2.jpg 507w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img2-300x278.jpg 300w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/ARCTERYX_img2-13x12.jpg 13w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfd45ae e-con-full e-flex e-con e-child\" data-id=\"bfd45ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d797ed elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3d797ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Formats vid\u00e9o et statistiques<\/b> optimis\u00e9s pour les r\u00e9seaux sociaux.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>DOOH et Street Marketing<\/b> avec des messages clairs et percutants.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>A\/B testing des cr\u00e9ations<\/b> pour ajuster les performances en cours de campagne<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d01cfe e-flex e-con-boxed e-con e-parent\" data-id=\"7d01cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b21c07 elementor-widget elementor-widget-image\" data-id=\"2b21c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/covent_garden_GIF.gif\" class=\"attachment-full size-full wp-image-3165\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebbf4b3 e-flex e-con-boxed e-con e-parent\" data-id=\"ebbf4b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60abc78 elementor-widget elementor-widget-text-editor\" data-id=\"60abc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"textanim-slide-up\">Cette campagne Arc&rsquo;teryx Covent Garden a d\u00e9montr\u00e9 l&rsquo;efficacit\u00e9 d&rsquo;une<br \/>approche omnicanale et cibl\u00e9e, combinant le digital et l&rsquo;affichage physique pour maximiser l&rsquo;impact local et attirer du trafic en magasin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c576ee6 e-flex e-con-boxed e-con e-parent\" data-id=\"c576ee6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d694630 elementor-pagination-type-fraction elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"d694630\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;868bf0d&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;38fc346&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;f1f1189&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;5edd603&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;offset_sides&quot;:&quot;both&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;fraction&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:4000,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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class=\"attachment-large size-large wp-image-3159\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/3.jpg 924w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/3-300x169.jpg 300w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/3-768x431.jpg 768w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/3-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318a4c4 e-flex e-con-boxed e-con e-child\" data-id=\"318a4c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecf993 elementor-widget elementor-widget-image\" data-id=\"3ecf993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/4.jpg\" class=\"attachment-large size-large wp-image-3160\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/4.jpg 924w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/4-300x169.jpg 300w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/4-768x432.jpg 768w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/4-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32cf773 e-flex e-con-boxed e-con e-child\" data-id=\"32cf773\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ae122 elementor-widget elementor-widget-image\" data-id=\"d1ae122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"750\" src=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2.jpg\" class=\"attachment-large size-large wp-image-3158\" alt=\"\" srcset=\"https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2.jpg 422w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2-169x300.jpg 169w, https:\/\/dailyfresh-media.com\/wp-content\/uploads\/2026\/02\/2-7x12.jpg 7w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\"><path d=\"m24,11.5H1.266l4.617-4.617-.707-.707L.458,10.894c-.61.61-.61,1.604,0,2.215l4.717,4.716.707-.707L1.265,12.5h22.735v-1Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\"><path d=\"m23.542,10.892l-4.717-4.717-.707.707,4.618,4.618H0v1h22.734l-4.617,4.617.707.707,4.718-4.718c.61-.61.61-1.604,0-2.214Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c0cb03 e-flex e-con-boxed e-con e-parent\" data-id=\"0c0cb03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a765165 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a765165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet en t\u00eate ?\nMettons-nous au travail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e744e88 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e744e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019expertise de DailyFresh Media aux services de votre entreprise pour concevoir des campagnes publicitaires uniques<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe770c elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"9fe770c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dailyfresh-media.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer mon projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campagne NSO Covent Garden Cr\u00e9ation graphique D\u00e9ploiement Conseil Contexte et Objectifs A l&rsquo;occasion de l&rsquo;ouverture de son nouveau magasin Arc&rsquo;teryx \u00e0 Covent Garden, Londres,la marque a mis en place une campagne digitale et offline avec plusieurs objectifs : \u2022 G\u00e9n\u00e9rer du trafic en magasin\u00a0(Drive-to-Store)\u2022 Renforcer la notori\u00e9t\u00e9 de la marque\u2022 Engager les audiences outdoor Chiffres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3154","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/comments?post=3154"}],"version-history":[{"count":13,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3154\/revisions"}],"predecessor-version":[{"id":3262,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3154\/revisions\/3262"}],"up":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/175"}],"wp:attachment":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/media?parent=3154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}