{"id":3169,"date":"2026-02-10T09:00:35","date_gmt":"2026-02-10T09:00:35","guid":{"rendered":"https:\/\/dailyfresh-media.com\/?page_id=3169"},"modified":"2026-02-10T11:16:35","modified_gmt":"2026-02-10T11:16:35","slug":"garmin","status":"publish","type":"page","link":"https:\/\/dailyfresh-media.com\/en\/case-studies\/garmin\/","title":{"rendered":"Garmin"},"content":{"rendered":"
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Back to Basics 2022 campaign<\/h1>\t\t\t\t<\/div>\n\t\t
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Graphic design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Deployment<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Council<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Background and
Objectives<\/h2>\t\t\t\t<\/div>\n\t\t
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At the end of 2022, with the advertising agency
AdMySports from the DailyFresh Media group, Garmin launched the \u00abBack to
Basics\u00bb, aimed at raising awareness of its range of smartwatches, particularly among sports fans and new technology enthusiasts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The strategic objectives<\/strong> were :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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- Increase traffic
- Maximising video engagement
- Ensuring strong coverage
- Broadcasting on connected TV
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Key figures and results<\/h2>\t\t\t\t<\/div>\n\t\t
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Video views<\/div>\t\t\t
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VTR<\/div>\t\t\t
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An omnichannel, targeted strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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- Display :\u00a0<\/strong>Static banners in HTML 5
- Video & Connected TV :\u00a0<\/strong>Broadcast on premium platforms and digital TV channels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Advanced segmentation <\/strong>has made it possible to tailor messages to specific audiences:
\u2705\u00a0Sports targets :\u00a0<\/strong>highlighting fitness and performance features.
\u2705\u00a0Technophile targets :\u00a0<\/strong>highlighting the innovative and design aspects of watches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Garmin Back to Basics 2022 campaign exceeded its objectives by combining digital impact, precise targeting and distribution in premium contexts.
Performance on YouTube, InStream and Display confirmed the effectiveness of an omnichannel and data-driven approach, paving the way for even more optimised campaigns in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Got a project in mind?\nLet's get to work.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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DailyFresh Media's expertise at your company's service to design unique advertising campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStarting my project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campagne Back to Basics 2022 Cr\u00e9ation graphique D\u00e9ploiement Conseil Contexte etObjectifs Fin 2022, avec la r\u00e9gie publicitaireAdMySports du groupe DailyFresh Media, Garmin a lanc\u00e9 la campagne \u00ab\u00a0Back toBasics\u00a0\u00bb, visant \u00e0 renforcer la notori\u00e9t\u00e9 autour de sa gamme de smartwatches, notamment aupr\u00e8s des sportifs et des amateurs de nouvelles technologies. Les objectifs strat\u00e9giques \u00e9taient : \u2022 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3169","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/comments?post=3169"}],"version-history":[{"count":7,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3169\/revisions"}],"predecessor-version":[{"id":3232,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3169\/revisions\/3232"}],"up":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/175"}],"wp:attachment":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/media?parent=3169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}