{"id":3206,"date":"2026-02-10T11:02:27","date_gmt":"2026-02-10T11:02:27","guid":{"rendered":"https:\/\/dailyfresh-media.com\/?page_id=3206"},"modified":"2026-02-10T11:13:58","modified_gmt":"2026-02-10T11:13:58","slug":"nacon","status":"publish","type":"page","link":"https:\/\/dailyfresh-media.com\/en\/case-studies\/nacon\/","title":{"rendered":"Nacon"},"content":{"rendered":"\t\t
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Campagne Session<\/h1>\t\t\t\t<\/div>\n\t\t
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Cr\u00e9ation graphique<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9ploiement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Contexte
et Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t
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Pour accompagner la sortie du jeu vid\u00e9o Session (Nacon), une campagne digitale a \u00e9t\u00e9 mise en place avec un objectif principal de\u00a0maximiser la visibilit\u00e9 du jeu aupr\u00e8s d’une audience cibl\u00e9e<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectifs :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2022 Engager l’audience\u00a0<\/strong>dans l’exp\u00e9rience du Jeu Session sur Youtube (VTR, CPV)
\u2022 Optimiser le Reach<\/strong>
\u2022 Associer la marque<\/strong> Session \u00e0 l’univers du skate et du gaming<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pays cibl\u00e9s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u2022 USA
<\/strong><\/p>

\u2022 UK<\/strong><\/p>

\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Chiffres Cl\u00e9s et R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t
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Vid\u00e9os vues<\/div>\t\t\t
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VTR moyen<\/div>\t\t\t
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Une Strat\u00e9gie Vid\u00e9o Ax\u00e9e sur l'Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Strat\u00e9gie de diffusion vid\u00e9o multicanal
\u2022 YouTube
\u2022 Instream web & app
\u2022 TV Connect\u00e9es
<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La campagne\u00a0Session<\/strong> a\u00a0d\u00e9pass\u00e9 ses objectifs<\/strong>, en atteignant\u00a0un fort taux d’engagement vid\u00e9o et une m\u00e9morisation publicitaire \u00e9lev\u00e9e<\/strong>. Gr\u00e2ce \u00e0 une\u00a0strat\u00e9gie omnicanale et un ciblage pr\u00e9cis (skate & gaming)<\/strong>, la campagne a offert une\u00a0visibilit\u00e9 optimale au jeu,<\/strong> consolidant sa pr\u00e9sence sur le march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vous avez un projet en t\u00eate ?\nMettons-nous au travail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019expertise de DailyFresh Media aux services de votre entreprise pour concevoir des campagnes publicitaires uniques<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9marrer mon projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Campagne Session Cr\u00e9ation graphique D\u00e9ploiement Conseil Contexteet Objectifs Pour accompagner la sortie du jeu vid\u00e9o Session (Nacon), une campagne digitale a \u00e9t\u00e9 mise en place avec un objectif principal de\u00a0maximiser la visibilit\u00e9 du jeu aupr\u00e8s d’une audience cibl\u00e9e Objectifs : \u2022 Engager l’audience\u00a0dans l’exp\u00e9rience du Jeu Session sur Youtube (VTR, CPV)\u2022 Optimiser le Reach\u2022 Associer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3206","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/comments?post=3206"}],"version-history":[{"count":7,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3206\/revisions"}],"predecessor-version":[{"id":3221,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/3206\/revisions\/3221"}],"up":[{"embeddable":true,"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/pages\/175"}],"wp:attachment":[{"href":"https:\/\/dailyfresh-media.com\/en\/wp-json\/wp\/v2\/media?parent=3206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}