Outdoor campaign
Graphic design
Deployment
Council
An international campaign
The campaign had two main objectives:
- Generate qualified traffic
- Generate leads
The campaign was deployed on 11 countries and over a period from May to December 2023, in several distinct phases depending on the geographical area.
Key figures and results
Customised for each market
The strategy has been designed to cover several strategic markets by Europe and in North America, with targeting adapted to each country:
- United States
- Germany, Austria, Switzerland, Benelux
- France, Spain, Italy
- United Kingdom, Norway, Sweden
Each zone has benefited from a specific approach, taking into account local digital habits and performance observed in real time.
A high-performance omnichannel approach
To maximise the reach and effectiveness of the campaign, a multi-channel strategy was deployed:
- Social Ads
- Search Ads
- Media planning
- Display Programmatic
- Data targeting
By adjusting budgets between leads and traffic (Petzl selector), we were able to optimise the cost per lead (CPL) and the conversion rate.
Creativity and
User Experience
The user experience was at the heart of the creative strategy.
The ads have been optimised for :
Over 150 key formats deployed
- Banner and video variations
- Display and Social formats (images, carousels, videos)
- Adapting call-to-actions to encourage interaction
- Promoting the outdoor world with immersive visuals
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Maximise impact with a clear, engaging message:
"Experience the Difference" - Using animated and video formats to maximise engagement
- Tailor messages to target audiences and their interests
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