Alpes Is Here Winter 2024 campaign

Graphic design

Deployment

Council

A High-Performance Strategy

In winter 2024, Alpes Is Here launched a campaign to boost awareness of the destination and generate qualified traffic to its new digital platform.

The main objectives were :

- Raising the profile and image of the region
- Generate qualified traffic to the online platform

Key figures and results

People affected

0 M

Qualified visits

10 K

Impressions

0 M

The approach was divided into two main parts:

- Brand awareness & Image
- Traffic & Engagement

Targeting was geographical (4 key regions: Île-de-France, AURA, PACA, Burgundy) and socio-demographic (Couples, Families, Dynamic Seniors).

Creative work
impacting

Formats adapted to each lever :

The campaign succeeded in boosting awareness of Alpes Is Here while generating strong traffic to the digital platform. The omnichannel approach, on-going optimisation and the use of appropriate formats enabled us to exceed our initial objectives and lay a solid foundation for future campaigns.

«Daily Fresh Media has worked with us over the past 3 years to implement digital campaigns to promote Isère as a destination, both in France and abroad, and to convert short-break tourists.

Throughout our collaboration, we particularly appreciated their professionalism, the quality of their discussions and the relevance of their recommendations.

Thanks to their attentiveness, agility and responsiveness, we were able to roll out high-performance campaigns and successfully achieve our objectives.»

Noéline G. - Marketing coordinator

«For several years, we have had the pleasure of working with the Daily Fresh Media agency to promote Isère and its tourism offer to international visitors.

The team's professionalism and in-depth understanding of our challenges have been major assets in ensuring the success of our campaigns and fine-tuning our digital strategy.

Always ready to listen and available, Daily Fresh media made working with us a pleasure.»

Anne F. - Head of foreign markets

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