Bike 2023 campaign
Graphic design
Deployment
Council
A high-performance Multi-Lever Campaign
In 2023, Julbo, a brand specialising in sports eyewear, launched a campaign aimed at reinforcing its image among the cycling community. This initiative was part of the roll-out of a new brand platform dedicated to cyclists.
The main objectives were :
- Boosting brand awareness
- Generate qualified traffic
- Activate the Julbo Bike community
Key figures and results
People affected
10
M
Visits
10
K
Impressions
5
M
A High-Performance Approach
To reach its audience, Julbo has opted for an omnichannel approach, integrating :
- Social Ads
- Specialist media
- Programmatic display
- YouTube and InStream Video
Creative work
focused on visual impact
The advertising creatives have been adapted to suit different platforms and audiences:
- Static and video versions to maximise impact
- Precise targeting between the Road Bike (DENSITY, FASTLANE) and Enduro MTB (EDGE, FOREST) universes
- Highlighting products with engaging visual content that boosts click-through rates
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