New Balance 1080v14 campaign

Graphic design

Deployment

Council

Context
and Objectives

October 2024, New Balance has launched a digital campaign to promote its model 1080v14, a running shoe that combines comfort and high performance, for runners on the French market.

The strategic objectives were :

- Building awareness of the 1080v14
- Maximising advertising recall
- Generate traffic

Key figures and results

People affected

0 M

Advertising prints in 1 day

0 M

A launch strategy with several phases of exclusivity and target coverage

- Media running partners
- Partner platforms
- Various display and video formats
- Continuous optimisation based on performance

Creative work
Impact and Performance

The campaign New Balance 1080 v14 a achieves its awareness and traffic targets, with a strong impact on recall and intention to buy.

Thanks to a strategy of two times, engaging formats and optimised distribution, The brand was able to effectively reach its core target audience and reinforce its image among French runners.