NSO Covent Garden campaign
Graphic design
Deployment
Council
Background and objectives
To mark the opening of its new Arc'teryx shop in Covent Garden, London,
the brand has set up a digital and offline campaign with several objectives:
- Generate in-store traffic (Drive-to-Store)
- Raising brand awareness
- Engaging outdoor audiences
Key figures and results
People affected
0
M
In-store visits
+
10
People exposed to DOOH
0
K
A high-impact omnichannel campaign
To reach target audiences effectively, a media mix strategy was deployed, combining several levers:
- Specialist media
- Social Ads
- Display Programmatic
- DOOH (Digital Out-of-Home)
- Street Marketing
This combination has made it possible to multiply the points of contact and optimise the campaign according to the performance observed.
Creative work
Focused on Commitment
- Video formats and statistics optimised for social networks.
- DOOH and Street Marketing with clear, hard-hitting messages.
- A/B testing of creations to adjust performance during the campaign
Got a project in mind? Let's get to work.
DailyFresh Media's expertise at your company's service to design unique advertising campaigns