Back to Basics 2022 campaign

Graphic design

Deployment

Council

Background and
Objectives

At the end of 2022, with the advertising agency
AdMySports from the DailyFresh Media group, Garmin launched the «Back to
Basics», aimed at raising awareness of its range of smartwatches, particularly among sports fans and new technology enthusiasts.

The strategic objectives were :

- Increase traffic
- Maximising video engagement
- Ensuring strong coverage
- Broadcasting on connected TV

Key figures and results

Video views

0 M

VTR

10 %

An omnichannel, targeted strategy

- Display : Static banners in HTML 5
- Video & Connected TV : Broadcast on premium platforms and digital TV channels

Advanced segmentation has made it possible to tailor messages to specific audiences:
✅ Sports targets : highlighting fitness and performance features.
✅ Technophile targets : highlighting the innovative and design aspects of watches.

The Garmin Back to Basics 2022 campaign exceeded its objectives by combining digital impact, precise targeting and distribution in premium contexts.
Performance on YouTube, InStream and Display confirmed the effectiveness of an omnichannel and data-driven approach, paving the way for even more optimised campaigns in the future.

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