KD900XLD
Graphic design
Deployment
Council
Context
and Objectives
With the AdMySports advertising network of the DailyFresh Media group, and to accompany the launch of the KD 900 XLD on the UK market, KIPRUN deployed a digital and offline campaign based on the London Marathon
The main objectives were :
- Raising the profile of KIPRUN
- Generate qualified traffic
to the brand platform
- Maximising advertising impact via an omnichannel approach and engaging formats
Key figures and results
A high-impact omnichannel strategy
The approach combined precision and power to maximise awareness and engagement:
- Specialist media with a strong presence in specialist running and sports media
- Social Ads
- YouTube
- DOOH - Piccadilly Circus
DOOH Piccadilly
The approach combined precision and power to maximise awareness and engagement:
Carousel
Instagram
Creative work
Committed and dynamic
Various formats to maximise impact:
- videos, static, wallpapers, carousels, etc.
- A/B testing to adjust performance
- Customisation by audience</b
-
Results for the best formats:
● Social Ads and video with a CTR > 2.8
● Youtube and a VTR close to 70%
● DOOH Piccadilly for maximum immersion
The omnichannel approach and fine-tuned segmentation have made it possible to optimum exposure, while providing valuable insights for optimise future running campaigns
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