Branding to Performance
Measure what
matters
At Dailyfresh Media, we believe that a strategy is only of value if it is measured, understood and improved.
Our Analytics division transforms media data into actionable insights, so that we can monitor performance and optimise investments in real time.
We place transparency, measurement and continuous improvement at the heart of our support.
Every campaign becomes a learning opportunity, and every piece of data a lever for efficiency
Real-time reporting
We provide interactive, personalised dashboards so you can monitor results at any time.
These dashboards combine key KPIs:
with clear, dynamic visualisations.
Optimisation
continues
Analysis is an ongoing process. Thanks to real-time monitoring,
we adjust the distribution parameters (formats, targeting, bids, channels) to maximise performance.
Our teams adopt a test & learn approach:
Creative A/B testing
Cross-platform experiments
Performance-based adjustments
This approach guarantees constant improvement in results and greater efficiency in media budgets.
Studies and impact assessment
Beyond the immediate KPIs, we measure the real contribution of advertising to the brand and the business.
Our advanced analysis tools include :
Brand Lift Studies (BLS)
Footfall measurement (in-store traffic/event)
Analysis of awareness, perception and purchase intention
Multi-levier attribution and ROI modelling
These studies make it possible to link media performance to business performance, for a complete and integrated vision.
Measuring and reducing environmental impact
Because a successful campaign must
also be responsible, we are integrating
the environmental dimension
to our monitoring indicators.
Our analytics tools enable :
Dailyfresh Media puts data at the heart of strategy. Our Analytics approach transforms results into knowledge, and knowledge into decisions.
Thanks to rigorous measurement, clear reporting and ongoing optimisation, we can turn your campaigns into a sustainable lever for growth and measurable performance.
Our data experts help brands to interpret the results and implement concrete actions.