Session campaign

Graphic design

Deployment

Council

Context
and Objectives

To accompany the release of the video game Session (Nacon), a digital campaign was set up with the main aim of maximise the visibility of the game among a targeted audience

Objectives:

- Engaging the audience in the Game Session experience on Youtube (VTR, CPV)
- Optimising Reach
- Associate the brand Session on the world of skateboarding and gaming

Target countries :

- USA

- UK

Key figures and results

Video views

+ 0 M

Average VTR

0 %

A Video Strategy Focused on Engagement

- Multi-channel video distribution strategy
- YouTube
- Instream web & app
- Connected TV

The campaign Session a exceeded its targets, reaching a high level of video engagement and ad recall. Thanks to a omnichannel strategy and precise targeting (skateboarding & gaming), the campaign offered a optimum visibility of the game, consolidating its presence in the market.

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