Digital Media Strategy
Think global,
act locally.
At Dailyfresh Media, we put media strategy at the heart of our business.
digital performance.
Our role: to build relevant, contextualised and measurable systems capable of boosting the visibility, recognition and visibility of our products and services.
brand conversion in all European markets.
Our expertise is based on over 15 years' experience, an extensive European presence and a data-driven strategic approach,
planning and context.
A solid European base
Our agency operates campaigns in more than 20 countries thanks to a network of partners, agencies and premium publishers.
This European dimension means we can adapt each media plan to suit local conditions, audience behaviour and cultural contexts.
We combine global vision with local execution to maximise impact in each market.
Media curation :
context as a lever for impact
At DFM, we believe that the broadcast context is one of the most powerful factors in advertising performance.
Our team of media curators selects and assembles the most affinitive, brand-safe and qualitative environments for each brand.
This media curation approach ensures :
Context is one of the key points of advertising impact.
Timetables
tailored strategies
Each media plan is designed as a clear, structured roadmap, incorporating :
An analysis of the market and audience behaviour,
Selecting the most relevant channels according to objectives,
The distribution schedule and message progression (awareness > engagement > conversion),
We operate media buying in-house with a DSP suite and access to the various platforms.
Ongoing measurement and optimisation
We ensure cross-channel management for maximum consistency and efficiency, and rigorous monitoring of KPIs (reach, visibility, frequency, CTR, conversion).
Each campaign becomes a source of learning: we continuously test, adjust and optimise to boost performance with each iteration.
Dailyfresh Media designs digital media strategies that are not only performance-driven, but also consistent and trustworthy.
By combining strategic vision, contextual control and data intelligence, we build sustainable systems capable of generating impact, relevance and growth for brands.